Put all of your organization’s communications on a table. Your annual report. Your current appeal. Some social posts. The newsletter. The invitation to your upcoming event.
Would anyone know they came from the same organization?
It’s tough juggling everything.
Especially when you’re a small team handling all the marketing, development, and fundraising.
You wear a dozen hats for the dozen deadlines looming. You’re lucky if you get to Insta at all, let alone use the right colors and fonts. Sometimes it’s easier just to grab a Canva template and get the thing out the door.
But donors do not take the next step when they’re confused
If the postcard they just pulled out of the mailbox doesn’t match the appeals you’ve been sending out all year, they might not be sure they recognize your organization.
Or what if they see your social post but it isn’t clear what you’re asking them to do. Donate? Share your post? Buy tickets to the gala?
Every little obstacle gives them a reason to stop in their tracks.
I clear away those obstacles, so the next step is obvious
The result?
Your donors recognize you.
Your communications look and feel like they belong to the same organization.
They understand what you do.
Your materials demonstrate how you make a difference.
Everyone’s on the same page.
Staff know how to use the logo, so they aren’t reinventing the wheel every time.
You’re not starting from scratch every time.
A strong visual identity gives your next publication a head start.
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I tackle the things that have the biggest impact
Annual Reports
Major nonprofit reports can do a lot of the heavy lifting in your outreach all year long.
Branding & Visual Identity
A strong visual foundation that makes your communications consistent — and is easy to use, even if you’re not a designer.
Tune-Ups
A fresh pair of eyes to identify what isn’t working, and what I’d do about it.
Ongoing Support
Need someone who already knows your organization when the next project comes down the pipeline? That’s where a partnership can be useful.
What makes a strategic design partnership different?
I’m not an order-taker, and I don’t simply execute a brief.
I ask questions. A lot of them.
Like: What are you trying to accomplish? Who is your audience, and what do you want them to do? (And nitty-gritty stuff like, When does this need to hit people’s mailboxes!)
Your organization’s visual identity emerges from the answers to those questions.
A new client and I sat down for our kickoff meeting, and a single word emerged that distilled the whole conversation: trustworthy.
That became the touchstone for the project, informing the colors, fonts, photography brief — practically everything else.
And that’s what I mean by strategic design. The strategy guides the creative process.
For 30+ years, I’ve helped mission-driven organizations communicate who they are and why their work matters.
And though I’m happy to tackle a single important project, I’m especially interested in long-term partnerships — becoming someone you can turn to when the next thing comes up.
→ Find out more about meLet’s talk
I’d love to discuss what you’re working on and see if we might be a good fit!
→ Email me at [email protected]
What clients say about our work together
Your insights are absolutely amazing and incredibly valuable!
Your attention to detail is unmatched — you consistently spot issues others overlook, and your suggestions are not only smart but thoughtfully presented. You have a rare ability to deliver even the most meticulous feedback in a way that feels constructive, clear, and kind.
Laura Cortner
Executive Director
Ruscombe Mansion Community Health Center
Absolutely incredible!
I just looked at the guide for donors for the Giving Spree and cried because it is so beautiful and so connected to everything else you’ve designed for us.
What you have done for us is absolutely incredible!
Ralph Serpe
President & CEO
Adams County Community Foundation
This report is an active asset in our philanthropy work, and that is a gift that keeps on giving.
More often than not, extensive retrospective reports tend to sit on shelves after they are published, but this one is an active asset in our philanthropy work, and that is a gift that keeps on giving.
Atiba Mbiwan
Executive Director
The Zeist Foundation
I would say nothing but positive things about Jennifer and her work!! She is seriously the best!
She takes so much time with clients to understand the project and the needs. She was able to extract my vision from a conversation when I wasn’t even sure of my vision.
Cara Stretch
Director of Housing Counseling
St. Ambrose Housing Aid Center